Sidai Africa Ltd is built on over 30 years experience of delivering livestock services to farmers and pastoralists in East Africa. Sidai’s Founder, Dr Christie Peacock, the former CEO of FARM AFRICA, started working with the Maasai in Kenya in 1980 and has been developing innovative approaches to livestock service delivery ever since.
FARM AFRICA is a UK charity, founded in Kenya in 1985, that has supported marginalised and under-served farmers and pastoralists through grassroots projects in Kenya, Ethiopia, Tanzania, Uganda and Southern Sudan. Lessons from these projects, and the work of other organisations, have guided the design of the Sidai business model.
Sidai has recruited a strong commercial senior management team and board with many years of experience of running successful businesses in Kenya. This combination of commercial acumen and grassroots development experience provides a solid base for the company.