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Sidai is a vertically-integrated company supplying quality livestock inputs, crop inputs and services to farmers
in Kenya.
Sidai sells to distributors and stockists through its wholesale business.

Our aim is to revolutionize the provision of livestock, veterinary services and crop inputs to farmers in Kenya
by creating sustainable service delivery.

Impact is at the core of Sidai’s business. Through its commercial activities, Sidai is having a major direct
positive impact on hundreds of thousands of farmers in Kenya.

Sidai provides farmers with access to quality products and the knowledge to use them effectively and farm
successfully. This comprehensive approach helps to drive productivity and profitability across the agricultural
value chain.

We are seeking to recruit a committed Regional Sales Manager for Thika/Nairobi region

Role & responsibilities

Responsible for achieving the overall revenue targets for prescribed region by aligning the sales teams to volumes as per the budget, and KPIs. Coordinating with internal & external stakeholders to strategize effective plans and responsible for executing the same to meet or over-achieve the objectives prescribed. Including but not limited to;

Sales management

  • Overseeing the overall functions of your region.
  • Managing distributor orders, Invoices, Debts and inventory levels as per the contract agreement & complying with our operating standard and procedures.

Budgeting/planning & reporting

  • Provide regular reports as required on marketing and sales performance including promotional
    activities, demand forecasts, market intelligence and trends.
  • Planning, management and execution of annual sales plans and execution of agreed product marketing
    plans. Ensure understanding and utilization of the standard operating procedures amongst team members.

 People management

Responsible for leading and motivating the region team

Coordinate all sales activities in the regions and evaluate the performance of all the respective team members in the region

Compliance to asset care policy, maintenance of vehicles and motorcycles

 Financial management

Responsible for the development and management of Region, Collection and Promotion budgets.

Ensure proper tracking of the section expenditure

 Key deliverables

Achievement of sales and profit targets
Achievement of brand objectives

Financial management GP%, Debtors

Forecast accuracy

Excellent working relationship with all stakeholders
Use of sales application to track sales and regional activities

 Minimum qualifications

  • Minimum of 7 years’ industry experience selling animal health and crop science products OR Minimum of 7 years’ experience in FMCG at senior level with proven track record
  • Proven track record in Distributor management (route to market models)
  • Valid driving license >2 years’ experience in driving
  • Relationship management with stockists, farmers and distributors
  • Experience in farmer training.
  • Proficiency in computer systems and software and ability to maintain an effective customer database for effective analysis and reporting.
  • Strong leadership skills, strong business acumen

Qualifications, skills & competencies

  • Diploma/Degree in Agriculture/Veterinary medicine /Business.
  • Proven track record in Distributor management (route to market models)
  • Relationship management.
  • Advanced category management.
  • Integrity.
  • Self-drive and initiative to action.
  • Organization and scheduling skills.
  • Good negotiations and conflict management skills.
  • Excellent verbal and written communication.


How to Apply:

Interested and qualifying candidates should submit their CV and cover letter only to This email address is being protected from spambots. You need JavaScript enabled to view it. indicating the words “REGIONAL SALES MANAGER” on the email subject line.