Vision, mission and values
What we work towards, and the principles that guide how we work.
Our mission
To enable every small-scale farmer and pastoralist in Kenya to produce food in a predictable and profitable way.
Our vision
Capable and equipped farmers accessing professional services to improve their yields, generating increased household income for a better quality of life.
What guides us
Quality, distribution and knowledge, delivered together
Farmers across Kenya need inputs they can trust, services within reach and advice they can act on.
Quality
Our suppliers comply with Good Manufacturing Practice and provide a certificate of analysis for every product we buy. We investigate every quality concern raised by customers.
Distribution
Hub shops, distributors, stockists and field teams carry products to farmers, including in remote and arid areas that input suppliers rarely reach.
Knowledge
We train farmers, franchisees, stockists and veterinary professionals so that products are used correctly and businesses along the chain stay sustainable.
What we are building
Our strategic direction
- Routine livestock vaccination in northern Kenya, through public–private partnerships.
- Sidai Seeds: certified vegetable, spice, maize and legume varieties, supported by agronomist guidance.
- Crop advice and on-farm soil testing alongside our livestock range.
We run a viable business that serves smallholder farmers and pastoralists well, so that the service lasts.
